Packafoma is the production company of cousins Dax Roggio and Shea Roggio.
Dax Mackenzie Roggio, managing director of Packafoma Philms, is a director, editor, photographer, commercial drone pilot, and voice-over artist.
Dax majored in communications at Wake Forest University in North Carolina and studied film at the Tisch School of the Arts at New York University. Dax moved to Los Angeles in 1998, where he lived and worked for 15 years. Dax has directed and/or edited a number of motion picture projects over the years, including documentaries, theatrical trailers, music videos, television commercials, and corporate event videos.
Dax Roggio’s commercial clients have included Hewlett-Packard, Crown Royal, Drexel University, EnTrust Capital, and the Billboard Music Awards. His non-profit clients include The Nature Conservancy and the Los Angeles School Development Institute.
Dax also served as Director of New Media for a Democratic U.S. congressional campaign in 2008.
In 2015, Dax edited the theatrical trailer for the feature film, Jack of the Red Hearts, starring Famke Janssen and AnnaSophia Robb (in theaters February 26, 2016).
As a photographer, Dax documented the 2016 Democratic National Convention for the Hillary for America campaign, including the post-convention rally at Temple University in Philadelphia.
Currently, Dax is directing a series of short documentary films, funded by the Pew Center for Arts & Heritage, in collaboration with Theater of Witness and Thomas Jefferson University. The HeART Stories series will premiere alongside a live performance at the Philadelphia Episcopal Cathedral on September 13, 2019.
Dax lives in the Philadelphia area with his wife, Liz; their son, Kieran; and their daughter, Maisy. Liz is an attorney at the Center City law firm of Kleinbard LLC.
Shea Roggio is an editorial photographer, international travel photographer, and cinematographer who believes that artists and cousins who use their middle names are pretentious.
After studying film in Los Angeles at the University of Southern California, Shea earned a BFA in photography from the University of the Arts in Philadelphia. Shea’s editorial work is featured regularly in the New York Times and Philadelphia magazine. He has also worked for the American Red Cross and several international non-profit organizations. Shea’s humanitarian assignments have taken him to 22 countries around the globe, including Uganda, Guatemala, China, Argentina, Romania, and Moldova.
Shea Roggio is also known for his celebrity portraits. His subjects have included Bradley Cooper, Ethan Hawke, Danny Bonaduce, and a multitude of national political figures.
Recent projects for Shea include a TV commercial for Drexel University (Director of Photography) and a print advertising campaign for Steven Singer Jewelers (Photographer).
Shea lives in the North Broad neighborhood of Philadelphia.