Commercial shoot: Drexel LeBow College of Business

Below are some production stills from the Packafoma commercial shoot for Drexel University’s LeBow College of Business.

On location in West Philadelphia

Shea Roggio and I had a wonderful experience working with our local Philly crew and the excellent LeBow marketing team. Having worked on college campuses before, we found the students and professors at Drexel LeBow to be particularly genuine, intelligent, and passionate about making a difference in the real world.

Shea and I grew up in the Philadelphia area, and Drexel University has always stood out to us as being uniquely innovative and deeply integrated into the fabric of the city. We have long been impressed by Drexel’s substantial commitment to the neighborhoods of West Philadelphia, and we are proud to promote their world-class business school.

This is your business lab began airing during prime time on ABC and Comcast SportsNet on January 8, 2015.

Packafoma video production crew

Dax Mackenzie Roggio (Dir.), Jauhien Sasnou (Grip), Whitney Summerall (P.A.), Stephan Bernard (P.A.), Derek Korogodsky (Sound Mixer), Perry Edelson (Asst. Camera)

Dax Roggio (Director), Aicha Ly (Drexel LeBow Alumnus)

Director Dax Mackenzie Roggio discusses the script with Drexel LeBow alumnus, Aicha Ly

Shea Roggio (Director of Photography)

Director of Photography: Shea Roggio (center)

Dax Roggio, Aicha Ly

Dax Roggio, Aicha Ly

Assistant Camera Operator

Assistant Camera Operator: Perry Edelson

Drexel Lebow Alumnus, Production Assistant

Aicha Ly, Stephan Bernard

Production Audio Mixer

Derek Korogodsky

Key Grip

Jauhien Sasnou

Camera slider

Perry Edelson, Stephan Bernard

Production lighting

Setting up for the first shot of the day

Drone photography

Aerial photography: Drone Pilot Miah Roggio discusses the flight plan with Director Dax Mackenzie Roggio

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